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Golden Week 2017 - Travel Report

Travelers from Shanghai, Beijing and Shenzhen accounted for the largest number of people travelling abroad.

China outbound travel, wechatpay, China marketing, mid-autumn festival

Oct 11, 2017 8:08:43 AM

Most popular destinations for Chinese travelers in 2017

In the first half of 2017, China ranks the highest in outbound tourism with 62.03 million trips made according to China National Tourism Administration.

China outbound travel, China marketing, Hotels

Sep 4, 2017 12:27:23 AM

Position your Brand for Success during Chinese New Year

What are the factors leading to a successful Chinese New Year campaign?

WeChat Marketing, China outbound travel, Spring Festival, Lunar New Year, Chinese New Year, Tencent, Hong Bao

Nov 29, 2016 7:56:59 AM

How Chinese Travelers Choose Hotels

As Chinese travelers become more sophisticated, hotels need to increase the rate at which they provide new services.

WeChat Marketing, China outbound travel, welcome chinese, China marketing, Social networking in China, WeChat, Lunar New Year, Chinese New Year

Nov 21, 2016 5:58:57 AM

What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Gearing Up for Lunar New Year and Spring Festival

China outbound travel, China marketing, WeChat, Spring Festival, Lunar New Year, 春节2017, Chinese New Year, Chūn jié

Nov 7, 2016 1:44:19 AM

Top 5 Travel Marketing Campaigns on WeChat

A roundup of the best WeChat campaigns in travel and tourism.

China outbound travel, China marketing, Social networking in China, WeChat

Oct 17, 2016 3:35:18 AM

Three “Golden” Chinese National Week Takeaways

How to target Chinese traveling during Golden Week: this year, more than half a billion Chinese are expected to travel during Golden Week, a number which is growing by almost 13% every year.

WeChat Marketing, China outbound travel, welcome chinese, golden week, China marketing

Sep 27, 2016 8:48:41 AM

Welcoming the Chinese Traveler

Hotels develop initiatives to cater to the global Chinese travel market

China outbound travel, travel marketing, welcome chinese, China marketing

Aug 22, 2016 9:36:17 AM

How to Reach Chinese Tourists Using WeChat

How to reach Chinese tourists via WeChat

China outbound travel, China marketing, WeChat

Jul 18, 2016 9:15:42 AM

10 Ways to Promote your Brand on WeChat

How to promote your brand on WeChat

WeChat Marketing, China outbound travel, Social networking in China, WeChat

Jul 13, 2016 8:48:45 AM

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