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Three “Golden” Chinese National Week Takeaways

How to target Chinese traveling during Golden Week: this year, more than half a billion Chinese are expected to travel during Golden Week, a number which is growing by almost 13% every year.

WeChat Marketing, China outbound travel, welcome chinese, golden week, China marketing

Sep 27, 2016 8:48:41 AM

Targeting the Chinese Holiday Calendar

This article aims to guide travel businesses and hospitality brands develop an effective marketing strategy for the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for engagement and visibility.

tanabata, singles day, golden week, China marketing, Social networking in China, WeChat, qixi

Sep 12, 2016 8:36:58 AM

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