Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management

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Mobile Key Apps Step Aside: Learn How Smart Hotels Work in a China Tech Ecosystem
Global retailers who hope to succeed in China must treat WeChat as their core customer engagement hub - here's why.
3 Key Takeaways from the Salesforce HK Pop Up Event: The Future of Retail Brands
Learn how Baidu, Alibaba, and Tencent are integrating the latest technologies into hotels in China.
Digital Transformation and Marketing Automation Using WeChat And Salesforce
See what speakers from Salesforce, Tencent, WeChatify Had to say at this year's WeChat Strategy & Innovation Summit.

How to Create a Comprehensive Marketing Plan for WeChat

Merely translating or re-purposing content from Facebook or Twitter posts won’t move the needle too much on WeChat. Unlike Weibo, WeChat is a closed platform with a very engaged user base, so, it’s a good idea to devise a marketing plan for WeChat from the ground up.

WeChat Marketing, KOL, influencer marketing, wechat account, WeChat

Aug 31, 2016 7:56:22 AM

Targeting the New Chinese Traveler through KOLs and Influencers

Impact of KOLs when marketing destinations and hospitality brands to Chinese audience

travel blogger, microblogging, KOL, influencer marketing, WeChat, Weibo

Jul 9, 2016 7:38:35 AM