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How Brands are Leveraging China's Singles Day

Singles day and how brands can leverage this online shopping bonanza

singles day, China marketing, WeChat, Weibo, Alibaba

Nov 11, 2016 6:09:30 AM

Targeting the Chinese Holiday Calendar

This article aims to guide travel businesses and hospitality brands develop an effective marketing strategy for the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for engagement and visibility.

tanabata, singles day, golden week, China marketing, Social networking in China, WeChat, qixi

Sep 12, 2016 8:36:58 AM

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