Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management

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Mobile Key Apps Step Aside: Learn How Smart Hotels Work in a China Tech Ecosystem
Global retailers who hope to succeed in China must treat WeChat as their core customer engagement hub - here's why.
3 Key Takeaways from the Salesforce HK Pop Up Event: The Future of Retail Brands
Learn how Baidu, Alibaba, and Tencent are integrating the latest technologies into hotels in China.
Digital Transformation and Marketing Automation Using WeChat And Salesforce
See what speakers from Salesforce, Tencent, WeChatify Had to say at this year's WeChat Strategy & Innovation Summit.

WeChat Marketing - Launch Promotions

Launch promotions when launching a new business on WeChat

WeChat Marketing, Social networking in China

Mar 27, 2017 10:55:57 AM

WeChat Marketing – Offline Promotions

This article explains the various offline promotion tips for WeChat official accounts

WeChat Marketing, Mobile messaging, China marketing, Social networking in China, service account

Mar 20, 2017 9:28:58 AM

How Chinese Travelers Choose Hotels

As Chinese travelers become more sophisticated, hotels need to increase the rate at which they provide new services.

WeChat Marketing, China outbound travel, welcome chinese, China marketing, Social networking in China, WeChat, Lunar New Year, Chinese New Year

Nov 21, 2016 5:58:57 AM

Top 5 Travel Marketing Campaigns on WeChat

A roundup of the best WeChat campaigns in travel and tourism.

China outbound travel, China marketing, Social networking in China, WeChat

Oct 17, 2016 3:35:18 AM

How to Create Winning Content for WeChat

Tips and strategies to create winning WeChat content for Chinese audiences

WeChat Marketing, microblogging, travel marketing, Social networking in China, WeChat

Oct 7, 2016 9:51:04 AM

Targeting the Chinese Holiday Calendar

This article aims to guide travel businesses and hospitality brands develop an effective marketing strategy for the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for engagement and visibility.

tanabata, singles day, golden week, China marketing, Social networking in China, WeChat, qixi

Sep 12, 2016 8:36:58 AM

“Cashless Day” Proves Hangzhou Clear Leader in Online Payments

Ahead of G20 Summit, Hangzhou proves to be leader of mobile payments in China.

payment, mobile payment, Social networking in China

Sep 3, 2016 8:55:02 AM

10 Ways to Promote your Brand on WeChat

How to promote your brand on WeChat

WeChat Marketing, China outbound travel, Social networking in China, WeChat

Jul 13, 2016 8:48:45 AM

WeChat Official Account Types: Find the Right Fit for your Brand

WeChat account types and which kind of account type will be the right fit for your business.

WeChat Marketing, subscription, Social networking in China, service account, wechat account

Jul 1, 2016 6:44:12 AM

Why should brands pursue a social media marketing strategy for China?

The Chinese social media scene is a whole different ball game when compared to the US. The most popular social media sites such as Facebook, YouTube and Twitter are banned in the country and in their place gigantic homegrown networks have been gaining traction, catering specifically to the Chinese market.

WeChat Marketing, China marketing, Social networking in China

Jun 22, 2016 6:32:19 AM