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Top Chinese Valentine’s Day Campaigns on WeChat

Following the popularity of the Qixi festival among the youngsters in China, brands have started creating campaigns around the festival to boost sales.

tanabata, China marketing, qixi festival, Tencent, Shopping & Retail, digital marketing

Aug 28, 2017 12:42:26 AM

Targeting the Chinese Holiday Calendar

This article aims to guide travel businesses and hospitality brands develop an effective marketing strategy for the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for engagement and visibility.

tanabata, singles day, golden week, China marketing, Social networking in China, WeChat, qixi

Sep 12, 2016 8:36:58 AM

How Hotels and Destinations are Promoting Qixi Festival

How are hotel brands and travel businesses leveraging the Qixi festival or Chinese Valentine's day? Here is a sneak peek of the promotions, offers, events and activities leading hospitality businesses are running to gain followers and customers.

WeChat Marketing, travel marketing, tanabata, qixi festival

Aug 8, 2016 4:53:57 AM