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WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the the number of messages sent, red packets sent and received etc. Check out the full data report.

WeChat, Lunar New Year, Chinese New Year

Feb 23, 2018 12:35:03 AM

Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Since its release, only 12 luxury brands have received exclusive access to this feature.

WeChat Marketing, WeChat, WeChatApp, official accounts

Jan 19, 2018 11:00:00 AM

Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users.


Jan 11, 2018 11:00:00 AM

A complete guide to WeChat Moments Ads

Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat.

WeChat Marketing, China marketing, WeChat, Moments Ads

Oct 20, 2017 11:00:00 AM

Top mini programs on WeChat

According to Tencent’s quarterly report, income from advertisements on WeChat increased by 61% in the second quarter of 2017 that ended on the 30th of June.

China marketing, WeChat, mini-programs, mini-apps

Sep 1, 2017 4:44:44 AM

The evolution of WeChat Mini Programs

WeChat's 'Mini Programs' which are embedded into WeChat and take up minimal space, are giving Apple and Google a run for their money.

WeChat, mini-programs, wechat mini apps, mini-apps

Aug 21, 2017 8:19:07 AM

The 2016 WeChat Data Report

WeChat unveiled “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China.

WeChat Marketing, China marketing, WeChat, Tencent

Jan 2, 2017 4:39:22 AM

How Chinese Travelers Choose Hotels

As Chinese travelers become more sophisticated, hotels need to increase the rate at which they provide new services.

WeChat Marketing, China outbound travel, welcome chinese, China marketing, Social networking in China, WeChat, Lunar New Year, Chinese New Year

Nov 21, 2016 5:58:57 AM

How Brands are Leveraging China's Singles Day

Singles day and how brands can leverage this online shopping bonanza

singles day, China marketing, WeChat, Weibo, Alibaba

Nov 11, 2016 6:09:30 AM

What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Gearing Up for Lunar New Year and Spring Festival

China outbound travel, China marketing, WeChat, Spring Festival, Lunar New Year, 春节2017, Chinese New Year, Chūn jié

Nov 7, 2016 1:44:19 AM

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